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INVESTOR OVERVIEW · JANE TECHNOLOGIES AB

We unlock the hidden data of Real Estate

Jane is the AI advisor that gives homebuyers the confidence to make the most important financial decision of their life.

PRE-SEED · SEK 5,000,000

GET IN CONTACT

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THE CURRENT STATE

The biggest financial decision most people make is buying a home.

97%

of all home searches begin online using broker and listing portals

only 5-8

listings evaluated before the most important purchase of their life

<20 min

spent at an open house to form a life-changing decision

33%

of homebuyers are either first timers or moving to a new area

THE PROBLEM

Yet, Homebuyers navigate this decision alone, relying on fragmented research, gut feeling and subjective advice.

Real estate portals optimize for exposure and quick turnover

Brokers are incentivized to maximize price

No-one is catering for the Homebuyers

THE SOLUTION

Jane gives every Homebuyer the clarity, confidence and independent guidance to make the most important financial decision of their lives on their own terms.

Property Intelligence

Compatibility Matching

Risk Analysis

Bid-phase Guidance

Tailored Property Discovery

THE SOLUTION

Jane gives every Homebuyer the clarity, confidence and independent guidance to make the most important financial decision of their lives on their own terms.

Property Intelligence

Compatibility Matching

Risk Analysis

Bid-phase Guidance

Tailored Property Discovery

Jane is built on two fundamental layers

Deep Area & Property Data

An unique Understanding of the Homebuyer

All available Broker Listings. Real time.

Deep Area & Property Data

An unique Understanding of the Homebuyer

All available Broker Listings. Real time.

THE OUTPUT:

Personalized Advice for Homebuyers

From Discovery to Decision. With Jane.

DISCOVERY

DECISION

Jane app showing a map view with listings and an AI conversation where the user asks for similar homes based on floor plan preferences

Jane app showing Property Intelligence for 21 Martin Street, Täby, with a 96% match score, risk indicators and personalized fit reasons

Jane app showing Crime and Security report for a property with an overall score of 24 out of 100, common crimes breakdown and police activity log

BUSINESS MODEL

Free drives trust and adoption. Paid unlocks clarity when the decision becomes real.

TIER 01

FREEMIUM

Drives adoption and trust.

AI-powered discovery, conversational search, basic matching.

TIER 02

ENTRY

Validates recurring willingness to pay

Persistent personal assistant. Context and memory. Tailored preferences and feed.

TIER 03

PRO PASSES

Monetizes the moment of highest stakes

Deep object analysis, bid-phase guidance, comparison based on full data stack.

MARKET OPPORTUNITY

Monetizing Decision Confidence in Residential Real Estate

ACCOUNTS PER ANNUM

SOM

~150,000

First-time buyers, relocators, international professionals.

SAM

~450,000

Active Homebuyers in Sweden annually.

TAM

~15,000,000

Western Europe approx. 6 million residential transactions per year.

Monetizing Decision Confidence in Residential Real Estate

ACCOUNTS PER ANNUM

SOM

~150,000

First-time buyers, relocators, international professionals.

SAM

~450,000

Active Homebuyers in Sweden annually.

TAM

~15,000,000

Western Europe approx. 6 million residential transactions per year.

THE TEAM

Experience across product, technology, real estate and brand

Daniel Eneroth

Co-Founder & CEO

Leads product, design and strategic direction, ensuring data becomes an intuitive experience for every homebuyer.

Linus Blomgren

Co-Founder & CTO

Leads the technical architecture and development of Jane's data infrastructure, property intelligence and behavioral engines.

Martin Fröblom

Co-Founder

Strategic advisor, providing deep insights into the buying process and modeling the risk signals that matter to homebuyers

Johan Pihl

Founding Partner
Innovation & Brand

Leads brand and innovation, ensuring Jane's identity and communication resonates well beyond Sweden.

PRE-SEED ROUND

SEK 5,000,000

Live MVP launch in Sweden

Validation of buyer-side adoption

Refinement of compatibility engine through real user data

Expansion of property intelligence coverage

Multi-platform rollout (iOS & Android)

ALLOCATION OF FUNDS

Product Development

Overhead & Infra

PR & Marketing

ALLOCATION OF FUNDS

Product Development

Overhead & Infra

PR & Marketing

© 2026 Jane Technologies AB. All rights reserved.

We unlock the hidden data of Real Estate

We unlock the hidden data of Real Estate

PRE-SEED · SEK 5,000,000

GET IN CONTACT

SCROLL TO EXPLORE

The biggest financial decision most people make is buying a home.

97%